When many people think of online marketing, they immediately think of Google. However, there is more to marketing on the internet than SEO.
If you are considering a new online marketing strategy, or you are just getting started on your first campaign, here are five ways that you can grow your business without any help from Google.
1. Email Newsletters
Email newsletters are very popular with businesses of all sizes. Sending these out is considered quite a cost-effective technique, although this depends on your own budget, but small businesses can usually put it to good use.
The basic principle involves collecting the email addresses and other details of visitors to your website. By capturing these details, you can continue to target these prospects with content, information, special offers and more.
This technique can help to increase trust and familiarity with your brand, as well as directing more people back to your website where you can sell your products or services to them.
Affiliate marketing is a very popular technique online. It involves using the power of other marketers, each of whom will have their own blogs, websites and email lists, to sell your own products and earning a commission in the process.
It is popular because it allows businesses to extend their reach and get their products and services in front of prospects who they would otherwise not be able to reach.
It is usually easy to set up as there are a number of affiliate networks that can be used, and these can make it simple to work out commissions and organise payments.
3. Social Media
Social media marketing has become an important technique for businesses in many industries. There are countless social networks that you can use for marketing purposes, including many small networks and not just the big ones like Facebook and Twitter.
To enjoy success using social media, you need to remember the golden rule, which is that these platforms should be used to engage with your targets rather than selling to them directly. Companies that try to sell to people directly often find that they just get ignored, so you need to develop a tactic that involves disseminating engaging information and joining conversations with your target audience.
4. Display Advertising on Other Websites
You can make use of advertising without any help from Google. There are many display ad networks that you can use to place ads on websites in your niche automatically. However, you could also consider contacting websites directly and asking them about advertising possibilities.
Research some key websites and blogs in your industry where you know that your target audience will see your ads, and then find out how much you will be charged to place an advert on the sites.
5. Other PPC Platforms
Many people immediately think of Google AdWords when they think of PPC advertising, which stands for Pay-Per-Click. However, AdWords is just one of the platforms that you can use for your adverts.
Other PPC platforms include Facebook, Bing Ads and many smaller ones. You can experiment with these until you find one that you like, or you can use a number of different platforms. There is o need to focus exclusively on Google AdWords just because it is the largest.
Experiment with Different Techniques
Do not assume that you have to stick with Google when it comes to marketing effectively online. There are plenty of other techniques and platforms that you can use, many of which can prove to be very successful.
Different strategies will work for different businesses, so it may be a good idea to experiment with a few of the above tactics to find out what works best for you.